She aims her attention at – why some people are afraid of choice, how to know which decision is the right one, and how can a person improve its decision-making capabilities. Her biography is one of those extraordinary fairy tale stories that you can’t believe they are actually true.įrom the age of 16 till now, she is completely blind and yet in 1992 Sheena obtained her college degree from the University of Pennsylvania. Sheena Iyengar is a Canadian-born, business professor at Columbia University, writer and one of the few experts on decision-making.Ī native Indian born in Toronto, Canada on November 29, 1969, to Sikh parents. The author’s written word is highly recommended for the business community and its audience, particularly to managers, investors, financial advisors, and brokers, which need to exploit today’s opportunities efficiently. Sheena Iyengar wants to help you learn how to decide, when to disagree with some conclusions and how to be capable of making the best choices for your sake. Stick with us for more: Who Should Read “The Art of Choosing”? And Why?
What would you do if you suddenly find yourself floating in a vast ocean? Are you motivated enough to fight or you are among those people who would drown immediately? This appealing examination of decision-making abilities refers to the actual power of choice and its important role in every person’s life.
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